Nation branding, as defined by the book Diplomacy in a Globalizing World: Theories and Practices , is “the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations” (Kerr & Wiseman, 2018). In essence, this concept encapsulates the idea is that a country will attempt to “market” itself to the international community in a way that will emphasize certain elements of itself to create a positive image, while at the same time attempting to minimize or completely ignore its negative attributes. A form of propaganda, nation branding is highly prevalent at the annual Eurovision Song Contest, where it is encouraged for artists to perform in the native tongues of the countries they represent and essentialize their culture into a stereotype. While political pieces are strictly discouraged, many nations, or even just the artists themselves, may still use the event as a pulpit from which to preach their po...